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“I just wanted to write and let you know how highly impressed I have been with your book “Behavior Modification Principles and Procedures”. I read it for a behavior modification class I took at The University of North Carolina at Wilimington two years ago. At the time myself and other classmates were impressed with how easy it was to understand and how interesting it was to read. Thanks to your book and my instructor Dr. Christine Hughes I gained such a thorough understanding of behavior modification principals and have been able to apply many of them in my workplace repeatedly. It is also one of the few textbooks that I read for pleasure.

Thank you for writing a book that brings students to gain a real passion for a subject area.” –This text refers to an alternate Paperback edition.